One-Sentence Business Plans

Photo by Kelly Sikkema on Unsplash

The title of this newsletter is a business plan of sorts.

It is not a strict business plan in that it contains details on finances, SWOT analyses etc, but more of a “North Star” idea.

Being in business for so many years, the idea of business plans crops up again and again. I have seen too many traditional business plans (some of them my own) end up gathering dust in drawers or filesystems…